Gujurati,
Aotearoa
born, Narrm
based –
- Arborialis Luminarium
- Ignite Brand Guides
- Ignite Project Page
- Elemental Festival
- Wellington Indian Pride
- Perceptive Homepage
- Out of Touch
- Sapien User Journey
- Perceptive Brand Video
Other Creations
Personal Photography
Sapien UX
Client: Sapien (Clemenger Group BBDO) Role: Lead designer 20/07/21
Sapien are a marketing research agency who combine objective data and rich insights to identify the best opportunities for effective business decisions. Sapien have a plethora of case studies and resources such as blogs, that would provide Sapien with beneficial exposure if these assets were easily discoverable. This project encompassed two user journeys. The first directing traffic to Sapien's case studies, and the second driving traffic to Sapien's blogs
Homepage
Landing page
Sign up
Downloads
Case studies
This user journey aimed to drive traffic through to the case studies that Sapien has created from previous work with businesses such as Spark, Just Juice, and Pepsi.
User interaction 01: From a filterable homepage, users then arrive at their chosen case study, where they are provided a summary of what they'll learn.
User interaction 02: After clicking the download button, a pop-up tab appears where the user fills in their details. By doing this, the download begins and they subsequently become subscribed to Sapien's email list.
User interaction 03: At the last step, they're given access to download the case study. Further case studies that are directly related to the users' search appear in the panel below, providing more discoverability.
Blog homepage
Blog article page
Blogs
This user journey aimed to direct traffic through to Sapien’s blog posts. Sapien’s blogs are publicly available resources that exemplify the wealth of insight that Sapien can provide to businesses in need. However, the blogs weren’t getting enough exposure.
User Interaction 01: The blog homepage lists the various blog titles. This page is filterable based on the particular category that best aligns with the users' marketing interests. The Read More button leads to the chosen blog page.
User interaction 02: The blog page itself contains multiple CTAs to prompt the user to explore other blogs/case studies.
Blog hosting page and a blog page
Device Responsiveness
All user journeys were created for both phone and computer displays— also meaning that if the tabs are minimised on a computer, the interface will shrink to adjust.