Perceptive Brand Video

Client: Perceptive (ClemengerRole: Lead designer19/07/21

Part of the Clemenger Group, Perceptive is a marketing research agency based in Ponsonby, Auckland. During my time with Perceptive, the brand transitioned towards an unconventional visual style – using vibrant colours and quirky graphics to cut through in a space where branding is usually unimaginative and mundane. 

Having just established a new set of brand guidelines, Perceptive’s Art Director tasked me with designing an animation that encapsulates Perceptive’s newly found brand. 


This video was projected in large scale at the office reception, and was the first visual clients would see upon entry to our building.  


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