Jayson Soma


Gujurati,
Aotearoa 
born, Narrm
based –

 Graphic designer, maker, creative.



  1. Arborialis Luminarium
  2. Ignite Brand Guides
  3. Ignite Project Page
  4. Elemental Festival
  5. Wellington Indian Pride
  6. Perceptive Homepage
  7. Out of Touch
  8. Sapien User Journey
  9. Perceptive Brand Video


Other Creations

Personal Photography




Auckland Elemental Festival 

Client: Auckland City CouncilRole: Lead designer07/05/23

Elemental is an Auckland-based winter festival that celebrates food, music and art. The creative concept mixes elements of 'arts eats and beats' into mutant-like visual juxtapositions and corresponding taglines. This campaign ran in Auckland and Wellington’s CBD.
My role was designing all digital billboards, posters, bus graphics, event light-boxes, website takeover assets, and social media GIFs. Aside from the out of home design and rollout, I conceptualised & designed the football visual, conceptualised the guitar creative, and designed the logo. See here for more





Victoria Street West digital billboards



Bus backs / double decker takeover 



   





Bus stop takeover








Juxtaposition graphics


Football to feasts - design and concept by me
Treats to tunes - designed by Stanley Street
Bright lights - to live nights, design and concept by me, animated externally






Social animation – collaboration between myself and Creative Director, Luke Hedley








Event light-boxes


More creative at: https://www.instagram.com/elementalakl/

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