Jayson Soma


Gujurati,
Aotearoa 
born, Narrm
based –

 Graphic designer, maker, creative.



  1. Arborialis Luminarium
  2. Ignite Brand Guides
  3. Ignite Project Page
  4. Elemental Festival
  5. Wellington Indian Pride
  6. Perceptive Homepage
  7. Out of Touch
  8. Sapien User Journey
  9. Perceptive Brand Video


Other Creations

Personal Photography




Perceptive Homepage

Client: Perceptive (Clemenger Group BBDO)Role: Lead designer07/19/21


Part of Clemenger Group BBDO, Perceptive is an Australasian research company that provides research and insights programmes to organisations across the Asia-Pacific, North America, United Kingdom, United Arab Emirates and India.  

I was tasked with completely redesigning Perceptive’s website homepage. The aim was to prioritise client testimonials and Perceptive’s products, maximising visibility for Perceptive's revenue-driving assets. 

The website is now live at www.perceptive.co.nz



Desktop website design





Mobile layout

A seperate interface was designed for mobile. To maintain legibility within this layout, the content was stacked.







The previous homepage used conflicting colours and an overcomplicated layout. Overall, the aesthetics have been simplified, whilst adding functions that increase visibility for Perceptive’s case studies, guides, and news articles. Lastly, a loopable video banner was added, which dominates the upper fold.





Process

The project involved multiple rounds of wireframing and user testing over two months. After the annotated designs were ready, the project was handed over to Perceptive's developers for build.



Hover state annotations

Typographic annotations



Rapid sketch wireframe, indesign wireframe, figma concept



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