Perceptive Brand Video

Client: Perceptive (Clemenger Group BBDO)Role: Lead designer19/07/21

Part of the Clemenger Group, Perceptive is a marketing research agency based in Ponsonby, Auckland. During my time with Perceptive, the brand transitioned towards an unconventional visual style – using vibrant colours and quirky graphics to cut through in a space where branding is usually unimaginative and mundane. 

Having just established a new set of brand guidelines, Perceptive’s Art Director tasked me with designing an animation that encapsulates Perceptive’s newly found brand. 









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